In our modern world of social media and networking, twitter is becoming more important in creating a following and internet presence for your business. Twitter is a great way to find more clients and create the opportunity for increased sales. We begin with the assumption that you have set up an account on twitter( if not click over on twitter.com to set up an account, Mashable is a great resource for information on setting up an account on twitter),the username that you choose is perhaps one of the most important factors in setting up a following. As your twitter address will be your name @twitter. Replies, re-tweets, who to follow, auto response, backgrounds and avatars are the main areas we address in this article. 1. Backgrounds and Avatars: Socialidentities.com is site has a great amount of information about setting up your backgrounds. You want your avatar and background to represent and easily identify with your brand. 2. How to find quality tweeters: Okay, now that you have your profile set, background and avatars completed the next step is to find quality tweeter's to follow and hopefully follow you. Twitter has a great search feature that allows you to search the twitter feeds for keywords that are in your targeted markets. If you sell plumbing supplies you would search for plumbing, plumbing supplies or anything related to plumbing. Pick a few of the results, read their tweets, look at who they follow and who follows them. There is a good application called klout.com you might use this application to rate a particular twitter user. Pick ten or so twitter users that rate well or that you personally enjoy their tweets. Follow the ten and drill down into those they follow. Spend twenty to thirty minutes a day looking at twitter lists and picking quality users to follow. 3. Twitter Following Etiquette: Once you have a few followers: be sure to respond to each follower with a personal message such as, thanks for the follow or whatever works for you. You might try an application like SocialOomph that will set up an auto reply for you. There are many users that frown on the auto response to a twitter follower. In fact unless you are a major celebrity or national company that gets thousands of followers a day, auto response is considered by many as downright rude. It could turn off potential customers. 4. Links,Re-tweets and Hashtags: It is possible to link your twitter account to feed into your blogs and facebook accounts. Blogger and WordPress blog platforms are very simple to link to your twitter feed. Twitter Feed is a good program to use to set up links to your main sites. Re-tweet is what happens when someone likes one of your tweets and they re-tweet it from their twitter account. Read and respond to tweets by your followers, hopefully in turn they will reply which gets you a mention or re-tweet of your comment. Re-tweets may expose an entirely new group of tweeters to your products or information. Tweet Beep and Tweet Deck are two applications to help track of your twitter account. Hashtags are just like keywords that are used to optimize your webpage on the internet. Hashtags help twitter to keep track of trends and like items. An example of a tweet with a hashtag could be @jonespumbing find our specials today on faucets #plumbing #faucets # cityvillebiz. The world pluming will help group your tweet into the twitter search, the word faucets drills down a little further and city villebiz may be a tag that your local chamber of commerce uses to promote business in your town. Your tweet could show up in three different search criteria which increase your chances of customers finding your webpage. 5. Sponsored tweets and auto response: You may decide to pay someone to tweet about your products or business. Sponsored Tweets is an application that works to promote a business or for those who want to make money by tweeting about the products or business's of others. There is much debate on whether to set up an auto response to followers or messages sent to your twitter account. An application from SocialOomph will set up an auto response on your twitter account. Unless you are getting thousands of responses and messages daily it is a good practice to personally respond to every follow and message. This helps to weed out the spammers and followers that are not interested in your business. The best advice is to jump in and get your feet wet. Twitter can be a very powerful business partner.