BeckLee Cottage Designs

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Branding Your Etsy Shop Part Four: Photos

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colvel 300x253 Branding Your Etsy Shop Part Four: Photos

Sunlight and background terrible

Branding your Etsy shop Part Four: Good Photos   This is a short post this week lots going on. One of my pet peeves on Etsy is the quality of photographs. You are running a business, an online business and people shop with their eyes, long before they read the description and price. So for goodness sake make sure your photos are worthy of online shopping. Etsy has wonderful forum subjects and handbooks  http://www.etsy.com/blog/en/2011/etsy-success-product-photography-for-beginners/ to help on this subject so I won’t belabor the point. I took all of the photos in this post.   1.Buy  a decent camera. I found one on sale a nice Cannon for under $200 bucks.   2. Buy a camera with a MACRO close up feature.  
DSCN2115 2 300x225 Branding Your Etsy Shop Part Four: Photos

Not cropped,too dark and blurry

3. DON’T take photos in bright sunlight; it is too harsh and causes strong shadows. Cloudy or overcast days are best for photographing your items. Or use a lightbox.  
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Taken on a cloudy day

  4. For goodness sakes CROP your photos, no one wants to see anything in the photo that is not related to your item for sale. I saw one photo that had dirty dishes in the background, “Uh gross.” 5. Props… I used to use them and fancied myself an artiste, but shoppers were confused as to what I was selling.   6. Some people use “light boxes” instead of natural light. Etsy has instructions on how to build one for on the cheap.   7. Editing your photos. There are many “free” programs that are fine for editing. Infranview,Picnik,Flicker,Microsoft Picture Editor and many more. Use an editing program to crop, lighten and edit the contrast.  
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Too dark but good image of items for sale

  8. Set your camera at least 1 megpixel for each picture, the larger they are the better they stand up to cropping and editing.       As you can see I had some terrible photos in my Etsy shop, once I asked for critique and was blown away by the comments on how dark, out of focus my photos were. But after I got over it I read up and took their advice. Etsy has some great forums and people who are willing to help. Best Wishes and see you next post for setting up your blog. BL    

Technorati Tags: Asheville, ashevillebusiness, beckleecottagedesigns, branding, etsyhelp, feature section, howtotakegoodphotos, photography, socialmedia, socialmediasolutions

Author: admin

Blogger,writer,longtime Anglophile,social media manager,crafter,art lover,mother,geek, nerd, organic gardener, political activist,history fan and any science fiction. I think for myself did not drink the kool-aid. And now publishing books on Amazon Kindle

2 Comments

  1. So very true! I think the photos make or break the shop! I know unless I see details and know exactly what I would be buying, I would hesitate and maybe not hit that buy button!

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