Etsy and Artfire are wonderful platforms to feature and sell your handmade crafts, vintage items and art of all types. However, these platforms can only do so much to promote your shops. Recently, Google made another algorithm shift which caused a lot of gnashing of teeth in the online world. This is the first in a series of articles on how to brand yourself or your Etsy shop. The series will address Social Media Management; Twitter, Google Analytics, Etsy stats,Treasury-BNR,teams,circles,other sites such as Linked-in, Google+ and Google Circles,Wordpress and Blogger blogs and how to use all of these avenues to help become a brand to gain more notice, traffic and sales.
Google is king; Yahoo and Bing are lesser royalty in the search engine world. We will focus on Google for now. Each use algorithmic formulas to send out little bots or spiders to crawl for new and fresh content. In this instant society we need and want new content “right now”. The search engines work hard to give us what we want.
How Google crawls the web. The short version from Google
”How often does Google crawl the web?
Google’s spiders regularly crawl the web to rebuild our index. Crawls are based on many factors such as PageRank, links to a page, and crawling constraints such as the number of parameters in a URL. Any number of factors can affect the crawl frequency of individual sites.
Our crawl process is algorithmic; computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. We don’t accept payment to crawl a site more frequently.” http://www.google.com/support/webmasters/bin/answer.py?answer=34439
Imagine you set up a brick and mortar store, and stock it with wonderful and colorful items. As a business owner as you are with Etsy it is your responsibility to direct traffic to your store/shop. In the brick and mortar world you would not sit in the middle of your store and hope customers may walk in and buy. You may get some passing traffic but you need to let your market know that you are open and ready to sell. In the online world it is the same you can set up an Etsy or Artfire shop and you perhaps get some passing traffic but unless you let the world know that you are open for business the shop is not calling attention to the world that you are open and ready to sell. You may gain a few views or even a random sale as the new shops gain a small amount of attention from Etsy as you list new items. Etsy tries to assist sellers and buyers with the use of tags, categories and descriptions, treasuries, front page features and ads.
The first installment of the series of how to brand your shop and it begins with Etsy tagging.
So, you have an Etsy shop here a few tips to tagging and setting categories. Etsy community forums are fantastic sites packed with all you need to know about tagging for success. I won’t repeat all of the dos and don’ts from Etsy you can read it from the link.
Who is it for? What is the use? How to use your item? Properly tagged item listings will bring more shoppers to your shop which hopefully results in more sales for you.
Here are a few suggestions from my own experience as an Etsy shop owner. Tag any holidays, Christmas, Halloween, mother’s day, father’s day, weddings, bride mother of the, women’s, posh, fancy, tag with words in other languages in French, Italian, German etc. Tag for Holiday’s in other countries such as Boxing Day, Hanukkah, is a great key word to use during the Jewish holiday; I made some nice sales tagging for ethnic holidays. Girls Day in Japan, Diwali in India. Change the spelling for other markets an example is the word; jewellery instead of jewelry use the word bespoke for custom handmade in Europe and the UK. The words colour, for CA and the UK. Tag with country names too. You might want to look at your Etsy stats to see what keywords are ranking the highest and be sure to add those in your tags and descriptions. Tag for team names and your own shop name as well every few listings, you should avoid long tailed tags with 4 or 5 words in each tag, I am not sure that the search engines pick up long tags-
Among Etsy’s search tabs there is an important listing for gifts =Tween, Mothers, boyfriends, dog lovers, dads, kids babies etc. Look at what you are selling would anything fit into any of those gift categories. To test out your tags, list the same item twice but tag each differently. It could be interesting to see which tags bring the most traffic
The next post we will look at Facebook fan pages to support your Etsy shop