Our feature today is the amazing Flirty Sanchez Project Etsy shop. I have watched this up and coming shop go from a nice shop that sold vintage, collectibles and her Nana’s chewy bars to rise to Rock Star like status. Jenny’s vegan goodies are everywhere. I can attest to the fantiastic-ness 🙂 of her Chewy bars and Jezebel Sauce. I have cooked vegan for years and nothing I have made tasted as good as her Nana’s chewy bars. I took a jar of her Jezebel sauce to my family holiday dinner and the entire jar disappeared in 10 minutes. Jenny’s unique sense of humor and positive attitude are reflected in titles she gives to her shop items. Well, dont take my word for it, read all about the warm and wonderful Flirty right here. Thanks for being such a wonderful feature.
Where is your hometown?
I’m living in Austin, TX right now, but Seattle is home. I’m a bit of a gypsy so home tends to be wherever I lay my lil’ head.
What do you like about where you live now?
Austin, TX is a fantastic town. Progressive, arty, tons of creativity. There’s a real effort to support and buy from local businesses in Austin, and the fact that it’s the live music capital of the world doesn’t hurt either.
Tell us a little about your daily life.
I don’t have much of a regular schedule. I’ve been a marketing/public relations consultant and event-planner in the entertainment business for more than 20 years now, and I run my own agency and manage clients while also getting my online shops off the ground. My day generally involves lots of emails and phone calls with clients, in between baking up the orders that came in from the day before. I take play breaks with my constant companion, my 5 year old Rottie Brother Waylon, to keep me smiling and grounded.
How did you get started with Etsy?
I originally started my Etsy shop to sell my vintage items and collectibles. I’ve amassed a lot of cool kitsch, heirlooms and antiques over the years and every so often I like to purge to make for lighter travels the next time I pick up and move. Right now my boyfriend and I are saving to move to London, so we’re socking away every penny we can. About a month after opening my Etsy shop, I decided to list a vegan version of some of my Nana’s chewy bars and orders for my vegan treats skyrocketed! I’ve been on Etsy for 3 months now and just had my 260th sale. “You like me, you really like me!”, said in my best Sally Fields voice.
What inspires you?
I’m inspired by do-gooders and rock ‘n roll; both are near and dear to my heart. I’ve been a vegetarian, then vegan, for 25 years now. I’m passionate about making good food with real ingredients that are good for the people who eat them as well as for the planet. The foods we choose to eat have a direct correlation to the economy, ecology, and of course our personal health, and I’m inspired by sourcing ingredients and offering up treats that do the right thing. Like my tagline says, “Saving the world, one order of vegan goodness at a time”. Or, to quote one of my heroes Joe Strummer (The Clash), “This is a public service announcement…with guitar”.
How did you begin with your art?
I generally begin with a family or friend recipe that I can then Flirty-fy with all natural, organic, vegan goodness, and then strive to whip something up that non-veggie’s will fall in love with as well. From the organic, animal and earth-friendly ingredients, to the 100% biodegradable packaging, to the Fair Trade programs I participate in, Flirty products are on a mission to make your guilty pleasures a little less guilty.
What do you do for fun?
I try to have fun with everything I do, I really don’t have the attention span for otherwise. When I’m not working, I like going to see bands, hitting up yard sales, floating in the lake with my buddies and some beer, playing with Brother Waylon, and traveling as much as I can. I’m involved in politics, activism and social causes too – I like to keep busy.
How would you describe your experience with Etsy?
I’m a sucker for a mutually supportive community and I love how helpful my fellow Etsians have been. From giving and getting advice, to helping Pounced shops get their first sale, to the social chatter in the forums and BNRs that lead to new friendships, it’s been a really great experience.
What advice would you give to a Etsy beginner?
Although you may get lucky with a random sale, it’s important to be pro-active with getting the word out about your store. Since Etsy is shop-able only through other members, you need to promote yourself within the Etsy community – let folks know you’re open for business! Get involved in the forums and BNRs. Create Treasuries spotlighting your favorite shops. Your fellow Etsians are your best resource for asking questions, getting tips and tricks for making the most of your shop and learning the flow of Etsy-dom. Learn about marketing your shop by using social media outlets such as Facebook, Twitter, and other means of publicity. With my background in marketing consumer goods, I’m actually offering a marketing consultation for Etsy shops as an item for sale in my shop. There are tons of ways to get your creations seen, and sold!
BNR’s: Buy and Replace Treasury on Etsy would you describe the process in a nutshell?
For new shops, participating in a communal live sale (BNR) with fellow Etsians gains you shop exposure, relationships with other sellers, and hopefully gets some sales experience under your belt. For established shops, it’s a great way to introduce new products and lines to an eager audience.
Do you sell your products on other sites, or have blogs if so list the links.
Pick out 3 or 4 of your favorite items to feature.
Organic, Vegan Chewy Bars
Organic, Vegan Cherry Chip Oatmeal Cookies
Organic, Vegan Dark Chocolate Fudge-Gasm!
Please recommend another person you would like to see featured.
I’m in love with the knitted goods from LoveKnotz. Her craftsmanship is divine and her designs are so scrumptious! I’ve asked her to make several of her baby items in adult sizes for me to wear. Photo deleted due to Loveknotz did not own the photos in her shop they were taken from a book.