First of all, let me say thanks to BeckLeeCottage for asking me to be her guest here. I first “met” Linda (BeckLeeCottage) at an Etsy Buy and Replace (BNR) Treasury; I was impressed with her Etsy shop and what she offered to small businesses.
People know me online as “Miss Hettie”, the owner of “Miss Hettie’s, an Etsy shop filled with vintage, antique and eclectic home décor. Just recently added is a selection of my handmade items, complementing the vintage décor. My real name is Gail Thompson and I reside near a small town in southeast Alabama. I am married, have 2 grown children and 3 rescue dogs, a mutt, a Golden Retriever, and a Doberman—all of which “found” me and showed up at my door.
I have been self-employed since the 1990’s, beginning first with Cloth Art, my business that sold one of a kind ladies’ jackets and raggedy sweatshirt jackets. Business was great but my mom needed my help, so I closed this business in 2001. Mother passed away in 2005 and a friend suggested I try antiquing and reselling—“Miss Hettie’s” was born. My Etsy shop is named for my mom, Hettie, who always told me I could do anything I set my mind to.
I have been selling locally at different antique shops since 2005. I began writing a blog (link is http://misshetties.blogspot.com) about my furniture refurbishing and opened a Flickr (link is http://www.flickr.com/photos/misshetties) account and began selling on Etsy in June, 2010. At that time, there wasn’t a big push to “brand” your shop—I just wanted my shop to “match” and be eye appealing. My banner became vintage fabric, fringe, pearls and rhinestones, an original scanned composition, and my avatar became the antique chandelier—my absolute favorite item of everything I sell. Recently, I opened a Twitter (link is www.twitter.com/MissHettie) account and I have since changed my blog, Twitter, and flickr to “match” misshettie on Etsy. Locally, everyone knows me just as Gail but on Etsy there are multiple Gails; for this reason, I have decide to stay “misshettie” and leave my avatar as the chandelier; my customers remember the chandelier and the name—why would I want to confuse them with a name or picture change.
In Etsy World it is difficult to be noticed; I would encourage any new shop to make Treasuries, pulling from shops that you aren’t familiar with, and to participate in Buy and Replace Treasuries. To simplify this, a Buy and Replace (BNR) is a treasury filled with 14-16 different shops. If you make a purchase from one of these shops, they are removed from the Treasury and an item from your shop replaces them. There is a chance you will get a sale but even if you don’t your shop is on the Treasury and you might get noticed or become someone’s Favorite. In my opinion, it’s not about getting a sale, it’s about getting noticed.
Recently I have started advertising on a few blogs—BeckLeeCottage being the first. And I have participated in 2 blog giveaways; in “blog world”, these giveaways are immensely popular. I haven’t decided if this will help me, but it’s worth a few items to give it a try. I have purchased a QR Code from Linda but still haven’t decided the best placement for it. Linda is a talented woman and she can give your shop direction
Again, I appreciate the opportunity Linda has given me today and I would love to invite everyone to visit me at Miss Hettie’s (link www.misshettie.etsy.com).
Thanks Gail for a great post and good information for anyone.
be sure to visit her shop and blogs.