Here is a peek at the cover
November 7, 2013
November 7, 2013
Here is a peek at the cover
January 9, 2012
Greetings Friends On my last post I posted an article from Mashable on selling on Facebook. I want to talk further about that concept as part of our series on Social media solutions and branding. As some of you know … Continue reading
This is just a short post to mention a shop that is doing everything right to brand her Etsy shop and blog.
We know that Google changed the search algorithms which caused havoc in the Etsy world. Nan has followed the guidelines for relevancy first. Etsy has much information about the NEW way to tag and title your items. Her title and tags on this Silver Tea Pot are perfect. The photo is perfect with a little artistic flair with the nice draping in the background.
So Nan has a great shop but Google search is only part of the process. If you look at your Etsy stats or Google Analytics, you can measure how the tags or keywords for each item listing fare. Does your item have more traffic from search or direct? Last post I mentioned Hoolala and FatDog Beads as two that have been around Etsy a long time and have had to find new ways to adjust/ brand their shops. They paid attention to what brings traffic and sales to their shops.
The yellow means that a large portion of my traffic to my Etsy shop comes from Convo’s, BNR’s and treasuries.
There are many other shops that are doing it right, but like I mentioned before, once you get the traffic to your site they have to know what you are selling. Posting great photos and descriptions will help the buyer to stay on your page. After all they must have searched for something you have for sale.
Good luck and next post we will get more into setting up blogs.
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Some of this information comes from my post a few weeks about about “How to tweet for business without being a Twitt”. If you have not connected your Etsy shop with your Twitter or Facebook pages…get busy.
If you notice in your Etsy account dashboard, under settings, look for connections and add your facebook and twitter accounts. That will assure more exposure for your shop when someone comes to your main shop page they will have the option to “like” your facebook and twitter accounts.
1. How to find quality tweeters:
You can add many followers in a matter of minutes if you like but they may end of being spammy and will not read your tweets or support your tweets.
Twitter has a great search feature that allows you to search the twitter feeds for keywords that are in your targeted markets. If you sell beading supplies you would search for beading, beading supplies or anything related to beading or jewelry. Pick a few of the results, read their tweets, look at who they follow and who follows them. There is a good application called klout.com you might use this application to rate a particular twitter user. Pick ten or so twitter users that rate well or that you personally enjoy their tweets. Follow the ten and drill down into those they follow. Spend twenty to thirty minutes a day looking at twitter lists and picking quality users to follow.
2. Twitter Following Etiquette:
Once you have a few followers: be sure to respond to each follower with a personal message or mention such as, thanks for the follow or whatever works for you. You might try an application like SocialOomph that will set up an auto reply for you. There are many users that frown on the auto response to a twitter follower. In fact unless you are a major celebrity or national company that gets thousands of followers a day, auto response is considered by many as downright rude. It could turn off potential customers.
3. Links,Re-tweets and Hashtags:
It is possible to link your twitter account to feed into your blogs and facebook accounts. Blogger and WordPress blog platforms are very simple to link to your twitter feed. Twitter Feed is a good program to use to set up links to your main sites.
Re-tweet: is what happens when someone likes one of your tweets and they re-tweet it from their twitter account. Read and respond to tweets by your followers, hopefully in turn they will reply which gets you a mention or re-tweet of your comment. Re-tweets may expose an entirely new group of tweeters to your products or information. HootSuite and Tweet Deck are two applications to help track of your twitter account.
Hashtags are just like keywords that are used to optimize your webpage on the internet. Hashtags help twitter to keep track of trends and like items. An example of a tweet with a hashtag could be @mybeadingsupply find our specials today on faucets #beads #supplies #jewelrysupplies #etsy.The word beading will help group your tweet into the twitter search, your tweet could show up in three different search criteria which increase your chances of customers finding your webpage.
Here is basic user information from a neat Youtube video http://youtu.be/uTc3ROMJsAY
The best advice is to jump in and get your feet wet. Twitter can be a very powerful business partner.
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The second part of our branding series is about adding traffic and exposure to your shop through effective use of Facebook fan pages. If you do not have a Facebook fan page you should set one up NOW it is really easy to set up. You personal account will always be your admin or timeline account for any fan page. Even if your fan page is entirely different.
Here is the link to Facebook fan page section http://www.facebook.com/pages/create.php
I set up my Facebook fan page and waited for the followers much like the way I waited for my Etsy shop to be overflowing with sales. As I mentioned in the last post just like a brick and mortar store you need to let others know you are open and ready for business. In all honestly I was a little discouraged that I did not immideately gain a boat-load of followers or just one. Although I understood how to gain traffic to my website somehow thought that Facebook would magically send traffic to my fan page or Etsy shop. As I soon learned that is not the case at all.
Your page will look much like your personal page but notice the LIKE button at the top where everyone can LIKE your page. Once they Like your page you will see their
name and avatar to the left of your main page right now your page says 0 people
like this. You may also keep track of how mane likes you get weekly and how
many comments to your posts by following the Insights section.
Search for people in your contacts and invite them to your new page. Once you
get more than 25 fans Facebook will give your page its own address like mine is
http://www.facebook.com/Beckleecottage. To move back and forth from
accounts Click onto the account drop down box at the top left and click use page as, Click that and all of your pages will come and you have the choice to post from that account. Be sure to “like” the pages that “like” you, or you can pick the ones that most meet your targeted demographic.
A few simple suggetions for Facebook/Etsy success:
1. Join Etsy teams especially the Etsy Facebook team.
2. “Like” the pages of everyone on the team, it may take a while but most likely everyone you “like” will return the favor.
3. Join Linked-In, subscribe to the handmade or crafting groups, post your fan page link and ask for “likes” in return you will “like” their page as well.
4. Post on Etsy forums
5. Put your Facebook page in your profile and info on Etsy. From your accounts section on Etsy go to APS and link your Facebook page to your Etsy shop.
So, what are you wating on get busy!!! and best of luck.
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