The second part of our branding series is about adding traffic and exposure to your shop through effective use of Facebook fan pages. If you do not have a Facebook fan page you should set one up NOW it is really easy to set up. You personal account will always be your admin or timeline account for any fan page. Even if your fan page is entirely different.
Here is the link to Facebook fan page section http://www.facebook.com/pages/create.php
I set up my Facebook fan page and waited for the followers much like the way I waited for my Etsy shop to be overflowing with sales. As I mentioned in the last post just like a brick and mortar store you need to let others know you are open and ready for business. In all honestly I was a little discouraged that I did not immideately gain a boat-load of followers or just one. Although I understood how to gain traffic to my website somehow thought that Facebook would magically send traffic to my fan page or Etsy shop. As I soon learned that is not the case at all.
Your page will look much like your personal page but notice the LIKE button at the top where everyone can LIKE your page. Once they Like your page you will see their
name and avatar to the left of your main page right now your page says 0 people
like this. You may also keep track of how mane likes you get weekly and how
many comments to your posts by following the Insights section.
Search for people in your contacts and invite them to your new page. Once you
get more than 25 fans Facebook will give your page its own address like mine is
http://www.facebook.com/Beckleecottage. To move back and forth from
accounts Click onto the account drop down box at the top left and click use page as, Click that and all of your pages will come and you have the choice to post from that account. Be sure to “like” the pages that “like” you, or you can pick the ones that most meet your targeted demographic.
A few simple suggetions for Facebook/Etsy success:
1. Join Etsy teams especially the Etsy Facebook team.
2. “Like” the pages of everyone on the team, it may take a while but most likely everyone you “like” will return the favor.
3. Join Linked-In, subscribe to the handmade or crafting groups, post your fan page link and ask for “likes” in return you will “like” their page as well.
4. Post on Etsy forums
5. Put your Facebook page in your profile and info on Etsy. From your accounts section on Etsy go to APS and link your Facebook page to your Etsy shop.
So, what are you wating on get busy!!! and best of luck.
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