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The second part of our branding series is about adding traffic and exposure to your shop through effective use of Facebook fan pages. If you do not have a Facebook fan page you should set one up NOW it is really easy to set up. You personal account will always be your admin or timeline account for any fan page. Even if your fan page is entirely different. Here is the link to Facebook fan page section http://www.facebook.com/pages/create.php I set up my Facebook fan page and waited for the followers much like the way I waited for my Etsy shop to be overflowing with sales. As I mentioned in the last post just like a brick and mortar store you need to let others know you are open and ready for business. In all honestly I was a little discouraged that I did not immideately gain a boat-load of followers or just one. Although I understood how to gain traffic to my website somehow thought that Facebook would magically send traffic to my fan page or Etsy shop. As I soon learned that is not the case at all. Your page will look much like your personal page but notice the LIKE button at the top where everyone can LIKE your page. Once they Like your page you will see their name and avatar to the left of your main page right now your page says 0 people like this. You may also keep track of how mane likes you get weekly and how many comments to your posts by following the Insights section. Search for people in your contacts and invite them to your new page. Once you get more than 25 fans Facebook will give your page its own address like mine is http://www.facebook.com/Beckleecottage. To move back and forth from accounts Click onto the account drop down box at the top left and click use page as, Click that and all of your pages will come and you have the choice to post from that account. Be sure to "like" the pages that "like" you, or you can pick the ones that most meet your targeted demographic. A few simple suggetions for Facebook/Etsy success: 1. Join Etsy teams especially the Etsy Facebook team. 2. "Like" the pages of everyone on the team, it may take a while but most likely everyone you "like" will return the favor. 3. Join Linked-In, subscribe to the handmade or crafting groups, post your fan page link and ask for "likes" in return you will "like" their page as well. 4. Post on Etsy forums 5. Put your Facebook page in your profile and info on Etsy. From your accounts section on Etsy go to APS and link your Facebook page to your Etsy shop. So, what are you wating on get busy!!! and best of luck. beck
October 29, 2011
I asked our friend Pam from PK Fabrics to tell us how she has time to manage 2 shops here is what she has to say. thanks PK for all of your support. How do I balance 2 shops? Hmmm...you would have to see the world in Pammyvision to understand, lol. I am an OCD, hyperactive insomniac. That allows me the time and energy to do whatever I need to do, hahahaha. I’m one of those people you just want to slap around....I don’t do naps, not a big fan of shopping, don’t watch TV much and I like being at home. Oh! And I love sweets....totally addicted to designer cupcakes at the moment. Nothing to spur you on like a good sugar rush! When you combine it all and add a little workaholic in to the mix, you have 2 Etsy stores, woohoo! But the best part of all of it is that I’m able to do something I love. I have a passion for fabric and creating. When you are able to do something you love, you have the ability to do it well.
October 9, 2011
Comments Off on Thanks to all my Etsy supporters
All of the ads to the right are paid ads from many of my Etsy supporters. I can't thank them too much for the support. There will be a drawing at the end of the month for a full feature … Continue reading
August 2, 2011
Wow, I am so excited this is our first time for featuring a weaver and a man! There are not that many guys on Etsy and I have only known one other male weaver from years ago. You must read about Matt, … Continue reading
July 25, 2011
This week we hear from a fellow North Carolinian, Claudia from LuckyHappenstance. Gotta love her vintage sewing patterns and we did wear those styles in the 70's 🙂 but I will only admit to some of them ha! Take a stroll … Continue reading
July 5, 2011
Here we are and it is Tuesday once again. This week I found the cutest shop recommended by my lovely friend, Faith Deal of FaithAnn's Originals. Faith was so right this is a wonderful shop, I am in love with all of … Continue reading