BeckLee Cottage Designs

Upcycle Crafts and Art

Branding Your Etsy Shop Part Six: The Perfect Shop

December 22, 2011 by admin | 5 Comments

This is just a short post to mention a shop that is doing everything right to brand her Etsy shop and blog.

From Silver Magpies

You should check out her shop, blog, facebook the one and only Silver Magpies

We know that Google changed the search algorithms which caused havoc in the Etsy world. Nan has followed the guidelines for relevancy first. Etsy has much information about the NEW way to tag and title your items. Her title and tags on this Silver Tea Pot are perfect. The photo is perfect with a little artistic flair with the nice draping in the background.

So Nan has a great shop but Google search is only part of the process. If you look at your Etsy stats or Google Analytics, you can measure how the tags or keywords for each item listing fare. Does your item have more traffic from search or direct?  Last post I mentioned Hoolala and FatDog Beads as two that have been around Etsy a long time and have had to find new ways to adjust/ brand their shops. They paid attention to what brings traffic and sales to their shops.

Mine traffic for November

The yellow means that a large portion of my traffic to my Etsy shop comes from Convo’s, BNR’s and treasuries.

There are many other shops that are doing it right, but like I mentioned before, once you get the traffic to your site they have to know what you are selling. Posting great photos and descriptions will help the buyer to stay on your page. After all they must have searched for something you have for sale.

Good luck and next post we will get more into setting up blogs.
best
BL

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December 12, 2011
by admin
1 Comment

Branding your Etsy shop Part Five: Blogging 1 of 3

Here we are with part five and we are talking about blogging. Perhaps one of the more influncial ways to brand your shop. This topic is too big for just one post so I will breat it up into the … Continue reading

October 29, 2011
by admin
1 Comment

 I asked our friend Pam from PK Fabrics to tell us how she has time to manage 2 shops here is what she has to say. thanks PK for all of your support.

 

How do I balance 2 shops? Hmmm…you would have to see the world in Pammyvision to understand, lol. I am an OCD, hyperactive insomniac. That allows me the time and energy to do whatever I need to do, hahahaha.

I’m one of those people you just want to slap around….I don’t do naps, not a big fan of shopping, don’t watch TV much and I like being at home.

 

 Oh! And I love sweets….totally addicted to designer cupcakes at the moment. Nothing to spur you on like a good sugar rush! When you combine it all and add a little workaholic in to the mix, you have 2 Etsy stores, woohoo!

But the best part of all of it is that I’m able to do something I love. I have a passion for fabric and creating. When you are able to do something you love, you have the ability to do it well.     

August 24, 2011
by admin
0 comments

QR Code or Quick Response Code

QR Code™ or Quick Response Code™, it is the future by Beck Lee 2011 I am easily excited about technology and the Quick Response or QR code is no different. The new code system is similar to a bar code … Continue reading

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